5 Reasons to Re-Organize Your Shop

1. You can't find anything
2. Although it seemed like a good idea at the time, the organization of the shop just doesn't seem to be working
3. No one else can find anything
4. There aren't enough sections for all the "stuff"
5. You just don't like the way it feels

Or... all of the above.

We're in the process of rearranging TheEarringLady shop on Etsy.  At the moment, I think we have almost 90 pairs of earrings there.  I did have them organized by color - kind of.  Because there weren't enough sections for all the colors, we had one big section named "Earthtones".  That covered browns, greens, rusts, beiges, and on and on and on.  Not good.

Then it occurred to me that when I used to go looking for earrings, most of the time, I wasn't looking for a specific color, I was just looking for earrings that I liked - or I was looking for a "feel" - like "light" or "Boho" or "dressy".

But... we can't organize the shop by "feel" because what we think is dressy, you might not and so on. 

SO... at the moment, we've tried to organize it for the most part by materials - like Gemstones, where I'd find Boho) or Crystals, where I might look for dressy earrings - Glass, for all the pretty or unusual glass that doesn't fit into any other category - that kind of thing.

I also realized that we had some sterling silver earwires and some silver plated earwires.  That means people really have to read to know what they're getting.  I didn't like that either, so.... no more silver plated earwires on anything but the $4 pearl earrings and I think we'll change those too, even if it means we have to raise the price a $1 or $1.50.  We'd like to be able to state in the Shop Announcement (Welcome area) that all earwires are either sterling silver, copper, or gold-filled - makes it so much easier for everyone.

We are also changing the look of the shop somewhat.  It feels just too scattered to us now.  We're thinking of being more consistent with the backgrounds - lose the bright colored backgrounds - maybe take more close-up pictures, etc. 

I love the pictures that Michael took with the flowers.  But I also like the ones on the stones. Maybe we could do both - or combine them.

OH!  And we changed the shipping policy.  There was a slight extra charge to ship a 2nd pair of earrings. Now the 2nd (and 3rd and 4th and... ) pair ships free. 

ANYWAY... we'd love your help - your opinions - what you like - what you don't like. 

Thanks in advance!
 jane 

Hide and Seek

Well! I looked at TheEarringLady shop this morning and decided that maybe I could rearrange the sections a little, delete a section and add a new one.

SO! Some things just aren't where they used to be. I mean "red" is still "red", it's just with "pink" and "purple" now, instead of being with "orange" (which is now with "yellow" and "gold"). Sounds confusing. Hmmmmm Now I wonder if this was such a good idea after all.

ANYWAY... that made room for a new section titled "NEW This Week". When I look at other jewelry shops that I follow, I like knowing what's new so that I don't have to go through the whole shop to find out. Again, I'm not so sure that's a good idea. Will that prevent people from discovering a "gem" that they overlooked before? *sigh* I guess we'll try it and see.

I created the same section for ThunderMoonCreations. Michael and I talked about it this morning and we thought it might be helpful for shoppers. Any opinions?

Oh! Michael posted this new necklace this morning...


I just LOVE these blown glass pieces! And the red in this piece is such a beautiful, deep red.

I'm working on a couple of "practice pieces" for Amy and Julie (two of my daughter-in-laws) to practice some of the things I learned in my class last week. So, I think I'll head out and work on those a little. I'll ask Michael to take some pictures when I finish them and we'll put them here so that you can check on my progress. I'm still not completely happy with the finished products, but I'll get there. :)

Peace... out!

Have a super fantastic day!